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A Tea Art Performance at the Anxi-Yongchun-Dehua Industrial Integration Conference
Quanzhou Net, March 23 – The Anxi-Yongchun-Dehua Industrial Integration Conference & 2024 Guochao Quanzhou Tea-Porcelain Industry Summit was held on March 22 in Dehua, marking a significant milestone in regional industrial collaboration.
Industrial integration is pivotal to modernising industry structures and advancing next-generation manufacturing. Recognising this, Anxi and Dehua launched the Guochao Quanzhou Tea-Porcelain Integration Initiative in July last year. This initiative capitalises on regional cooperation and industry synergy, featuring the Guochao Quanzhou Tea & Porcelain Showcase and a dedicated e-commerce livestreaming hub. A series of promotional activities—including industry livestreaming and the "Tracing Brand Origins – Telling the Story of Tea & Porcelain" campaign—helped drive sales exceeding 1.5 billion RMB, underscoring the collective economic strength of the region.
Building on these achievements, the latest conference deepened collaboration among Anxi, Dehua, and Yongchun, further integrating their tea, porcelain, and fragrance industries. The three counties jointly issued the "Anxi-Yongchun-Dehua Regional Industrial Synergy and High-Quality Development Initiative," with a focus on product and service excellence, technological innovation, and sustainable growth. This initiative signifies a strategic transition from independent county-based competition to a collaborative regional ecosystem, positioning the area as China's leading hub for integrated tea, porcelain, and fragrance industries.
Additionally, three major initiatives were unveiled to drive regional branding and market expansion:
Certified Brand Development for Tea, Porcelain, and Fragrance Products
Kuaishou Livestreaming Industrial Growth Program
JD Village Community Tea-Porcelain-Fragrance Pavilion
These initiatives are set to further elevate the region's global competitiveness and industry influence.
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